NTI has expended considerable energy to better understand the evolving dynamics inside today’s modern enterprise. Central to this pursuit was the recognition that data was no longer being used only to support specific applications and as such benefited from data replication solutions, but was needed elsewhere in the enterprise. Whether this data was subsequently ingested by big data solutions or loaded into data lakes, having access to data became critical for the analytics and deep learning algorithms in place at these enterprises. Data can no longer be considered as transactional data, operational data or simply historical or archival data – it is just data and it has a value. This value is what is now being aggressively pursued by enterprises as they differentiate their product offerings from those of their competitors. “It really has come down to behavior and expectations,” said Tim Dunne, Senior Vice President, Worldwide Sales, NTI. “It isn’t any good to know that a custo...