Sometimes you can be fortuitous in your planning and even lucky with your messaging. Then again, you might be able to put it down to the interactions between team members that drive conversations to where ideas flourish and images take shape in your mind. For much of 2021 the NTI team has been engaged in such processes and it has led to a reimagining of how best to present the DR Net ® product suite while complementing earlier messaging with a number of modern touches. Where our conversations led us was to an appreciation of safety, of reduced risks and of having confidence in your partner! Whether it was the Americas’ Cup yacht races in New Zealand or simply a trip to the coast to watch other sailboats, the idea of reduced risk brought to the fore the images of a safe haven and a bay with a lighthouse. For many vendors, even those we may be familiar with and have served the NonStop community well for a long time, images of lighthouses have been a good way to project ...