Sometimes you can be
fortuitous in your planning and even lucky with your messaging. Then again, you
might be able to put it down to the interactions between team members that
drive conversations to where ideas flourish and images take shape in your mind.
For much of 2021 the NTI team has been engaged in such processes and it has led
to a reimagining of how best to present the DRNet® product
suite while complementing earlier messaging with a number of modern touches.
Where our conversations
led us was to an appreciation of safety, of reduced risks and of having
confidence in your partner! Whether it was the Americas’ Cup yacht races in New
Zealand or simply a trip to the coast to watch other sailboats, the idea of
reduced risk brought to the fore the images of a safe haven and a bay with a
lighthouse. For many vendors, even those we may be familiar with and have
served the NonStop community well for a long time, images of lighthouses have
been a good way to project safety and NTI today has gone down a similar path,
incorporating a lighthouse in our presentations on DRNet® /Unified for HPE.
The fortuitous nature and
indeed timing for NTI to present DRNet®
/Unified for HPE
within the context of a safe haven with a lighthouse comes with the recent
keynote address by HPE CEO, Antonio Neri, at this year’s HPE Discover 2021
virtual experience. As referenced in the post of June 30, 2021 A
tale of two events; renewed focus on NonStop
published in the NonStop community blog Real Time View:
“The
big announcement was Lighthouse (one screen to rule them all) along with Aurora
(zero trust in everyone / everything). I have always liked the symbolism of
Lighthouses, safe havens and a beacon of hope and certainly, this caught on
with the press.
“As the press briefing continues, Lighthouse was described ‘as a unified
platform that has everything for hardware and the software (accessed through) a
console; API driven to the customer.’”
Lighthouses,
safe havens and yes, a unified platform. Who could have guessed that at NTI we
had gone down a path that now looks like HPE’s own messaging? For NTI,
embracing PROVisioning:
Excellence in Data was just the first of many steps taken to direct the spotlight firmly
on data and on NTI’s ability to take your data and replicate it to wherever it
is needed.
NTI will get the data to where it’s needed when it’s needed
and transformed to be easily consumed while ensuring business continuity. The
images may be new, with a more measured approach to the value NTI brings to the
NonStop community, but the NTI product suite that is DRNet® /Unified for HPE ensures
NonStop customers data is not left silo-ed, out of reach to those who need
access to NonStop.
In the article that
appeared in the June issue of NonStop Insider, DRNet®/Unified
– with unity comes clarity. For NonStop users this creates value the
goal of NTI is hard to miss. It’s all about taking data and creating value
across the enterprise:
“When
it comes to unity, as is being projected today in DRNet®/Unified
for HPE, it only succeeds where there is clarity of vision together with
clarity of product objectives. For NTI, this clarity has led to the unveiling
of its vision for data, PROVisioning: Excellence in Data.
“According to
posts published by IT management blogger, Glenn Remoreras, ‘Business and IT need to work together to bring
engagement upstream and convert solution based conversation into value and
business based conversation.’
“Remoreras then suggests that, ‘The strategic
speed of this convergence depends on three drivers: clarity, unity, and value
creation. These are the components of the virtuous cycle of trust.’”
In this article, it was
NTI’s Global Director Worldwide Sales, Tim Dunne, who validated the goal of NTI
and the value it creates for the enterprise:
“For
NTI customers, DRNet® /Unified
for HPE represents the very core of DRNet® even
as it provides the underlying platform for all other capabilities. When NTI
addresses the data needs of business today it capitalizes on years of
experience using Change Data Capture (CDC) methodologies and with replicating
data to better support business continuity with NTI:Replicate, provide business
insight with NTI:Integrate, extend business cooperation with NTI:Distribute and
expand business opportunity with NTI:Transform.”
Fortuitous?
Lucky? Timely? Ultimately it matters little how we develop the messaging or
brand our products, the images of Lighthouses and safe havens says it all. Equally
as important, for the NonStop community, having a unified product suite
addressing all their data needs. The NonStop customers have always been risk
averse even as they develop confidence in partners that have stood with them
for many decades. NTI is now fast-becoming the vendor to approach when your
enterprise needs data anywhere, anytime.
Furthermore,
should you have any questions related to DRNet® /Unified for HPE and how it underpins the entire DRNet® product portfolio or if you have
any questions at all about meeting your data needs, then give us a call or email us directly and we will
be happy to share with you more about the DRNet® product suite.
Email: Sales@network-tech.com
Phone:
+1 (614) 794-6000
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