A popular Australian industry commentator, Kim Brebach
the Content Chief & Business Strategist at Tech Torque Systems, recently
posted to LinkedIn
an examination of our over-reliance on terms that could best be described, for
the most part, as being nothing more than a string of clichés. To drive home
the point, Brebach pulled together the following:
“I’m
no visionary, evangelist, or thought leader either. A man has got to know his
limitations. Visionary. Evangelist – I love amazing words that take your
writing to the next level. And fancy ones like mesmerize, incentivize and
monetize. Let's think strategically for a moment: if we put amazing words like
these together with powerful clichés, we'll have a marriage made in heaven. We
could own this space, right?”
We may smile to ourselves as we read the above but
coming as this does after we have all sat through many presentations on
products and services that were given at this year’s All-Digital Experience,
there were numerous times when we heard these very words. Or, something
similar. Perhaps the most over-used expression this year was ecosystem and
while this brings with it many positives, it’s also warrants our attention. For
HPE, all products in their product portfolio leverage ecosystems as HPE has
made it very clear that it is now a partner-led or as HPE notes, a channel-led
company.
It is this pursuit of partnerships and channel
relationships that the NonStop team is a party to in that, for a very long
time, the NonStop team has been championing the strength that comes through
partnerships. Today it is increasingly evident that NonStop vendors are being
relied upon, more so than in any time in the past, to help NonStop customers
better operate, manage and integrate solutions running on NonStop with the rest
of their enterprise IT.
What this is also leading to is partnerships among NonStop
vendors and that is an encouraging sign that shouldn’t be overlooked or ignored
by NonStop customers. Core competencies are becoming even more fine-grained in
the sense that specialization provides value but only in so far as it can be
readily leveraged by other NonStop vendors.
And customers are in turn determining what is strategic
for them even as they make determinations as to what best meets their needs now
and into the future. Ecosystem is becoming an overused expression and the
subject of much humor of late but partnerships tell quite a different story
with positive ramifications for all NonStop customers.
This is clearly the case with NTI and with the
strengthening partnership it now enjoys with TANDsoft. “As the industry adjusts
to simplifying technology acquisitions for consumers, it’s worth noting NTI has
offered one-stop shopping for NonStop data and file replication for the past
two decades leveraging partner products from TANDsoft - directly sold, directly
supported by NTI,” said NTI Global Director, Worldwide Sales, Tim Dunne.
Partnerships was the theme of the latest article just
published in the December 2020 issue of NonStop Insider, NTI:
Delivering the community’s best integrated solution focused on the data created
on NonStop. With DRNet® one-stop shopping means that all of your data
replication, integration, transformation and distribution needs can be met with
just a single product. But it also means that NTI continues to leverage other
key NonStop partners to better meet the strategies of NonStop customers as they
continue to pursue digital transformation. As covered in this laters article to
NonStop Insider,
“NTI
is taking the DRNet®
product suite deeper into the NonStop community in the sense of DRNet® capabilities of doing it all and this
has been possible due to the inherent ingestion of data on NonStop systems via
dependency and capitalization on tried-and-trusted Change Data Capture (CDC)
models. In so doing, all other products simply do not get in the way of DRNet® bringing value to your business and
this was the theme of the presentation this year. Yes, do it all with one
product, but just as importantly for the NonStop customers, they can do it
their way, unhindered.”
In his article to LinkedIn, Brebach concludes with a
light-hearted look at how clichés can turn on themselves:
“Maybe
it’s time to go back to the drawing board, to turn over a new leaf. Beggars
can’t be choosers, you know. Yeah, maybe it’s time for a big re-think going
forward, before all my chickens come home to roost. Now here’s the 64,000
dollar question: what if the elephant in the room tramples all over my chooks?”
NTI and the completeness of its product set, has
positioned todays DRNet® so as to encourage more NonStop customers to go back
to the drawing board. But in a positive way – if you still run GoldenGate, for
instance, shouldn’t you consider the very product GoldenGate was modelled on?
Should you have missed the latest article published in the
December issue of NonStop Insider, simply click on the hyperlink above or cut
and paste this link into you browser –
If you have any questions at all for your NTI team about
our core competency as it applies to the approach we have embraced for better data
integration and how best to ensure data created on NonStop just email us or
call directly any member of our sales team.
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