HPE Discover 2021 may already be a distant memory for some but the messages that were coming out of the event will be resonating with the industry for quite some time. Looking beyond the “age of insight” and even HPE becoming “a world leading edge to cloud platform as a service company,” it is now very much a case of HPE bringing the cloud experience to the enterprise. Not surprisingly, the byline for this story is the bigger message that the enterprise data center will be with us for a long time. This isn’t to say that cloud service providers will not be making their presence felt in these same data centers, one way or the other, but rather recent events have further reinforced the value proposition of being your own IT master. With the cloud experience coming to a data center near you, enterprises can benefit from the best of both worlds. The security and robustness from on-prem computing together with all the flexibility that comes with cloud experiences. For the NonStop
Sometimes you can be fortuitous in your planning and even lucky with your messaging. Then again, you might be able to put it down to the interactions between team members that drive conversations to where ideas flourish and images take shape in your mind. For much of 2021 the NTI team has been engaged in such processes and it has led to a reimagining of how best to present the DR Net ® product suite while complementing earlier messaging with a number of modern touches. Where our conversations led us was to an appreciation of safety, of reduced risks and of having confidence in your partner! Whether it was the Americas’ Cup yacht races in New Zealand or simply a trip to the coast to watch other sailboats, the idea of reduced risk brought to the fore the images of a safe haven and a bay with a lighthouse. For many vendors, even those we may be familiar with and have served the NonStop community well for a long time, images of lighthouses have been a good way to project safety an